Upasana, a clothing company located in Auroville, Tamil Nadu in Southern India, is a place where creativity, fashion, design, Indian culture, business, social responsibility and spiritual progress get woven seamlessly together.
Clothing has power, the power to change lives. The lives of farmers, spinners, weavers, printers, tailors, designers and many more who have invisibly woven their souls into what we wear. Upasana honours them all, consciously, at every stage of crafting our products. Shifting fashion to touch the soul instead of just the body, we believe life is interconnected. Beauty is beyond vanity. The process of creation is as precious to us as giving you a beautiful product. We honour flaws in weaving as part of honouring life, streak of shade in dye as part of natural shades. We silently celebrate the fading of natural dyes as we gracefully watch ourselves change through time. We design for mortality while honouring life, nature and inner growth.